Use Twitter to Increase Your Google Presence
Twitter (along with Facebook) is the most powerful social networking site out there. Because of this, it is imperative to use the service to your advantage if you run a business. As well, Google is typically the go-to search engine for the majority of Internet users. While it is not vital to know exactly how Google determines search results, it is a good thing to have more than a rough idea, as Google does have certain means to rank its results. Google takes social networking cues into account when it determines its results. Thus, social networking sites can be used to increase your presence in Google’s results. This article will outline several steps to use Twitter to increase your Google rankings.
1) Sign Up for Twitter
Yes, it’s obvious, but you’d be surprised how many people think that simply signing up for Twitter and firing off a few clever tweets will somehow benefit them. There must be a plan. To this point, you must network. You must connect with relevant businesses, peers and friends. This does not simply mean getting followers and then constantly tweeting about your services. You need to engage users, enter conversations, answer questions, pose questions, talk to customers, and just generally interact with people.
2) Integrate Other Social Media Sites
You’re probably not going to become Facebook friends with everyone you follow on LinkedIn, and you probably won’t follow everyone you’re friends with on Facebook. That said, you can still close the gaps, so to speak, by connecting with friends and relevant peers and businesses across social media platforms. There are some easy ways to do this, namely importing LinkedIn contacts vita Twitter, and then exporting other social media contacts into Gmail and importing from that point. Obviously, you can do this across websites and email clients depending on what you want. By connecting across all these platforms, you solidify your ties to people, and make them more likely to retweet you.
3) Host Twitter Competitions
You don’t need to do this, but it is certainly a unique approach to using Twitter. A good way to do this is to run retweet competitions, in which people retweet a comment that includes a link to your website. Obviously, you offer some sort of prize or discount for your services. This is by no means a long-term strategy, but it is by all means a solid short-term approach.
4) Create Good Content; Conversations Will Come
Everyone knows they need quality content; this is not a secret of SEO strategies. But you’d be amazed how many people find themselves churning out poorly written or poorly informed content. First and foremost, you need solid content. If you want Twitter followers to retweet you, then you need to offer them something worthwhile in the way of quality articles. Shortcuts are never the answer. Quality reigns supreme on the Internet. As well, by continually posting solid content, you are more likely to encourage more people to follow you, and thus augment your clientele.
5) Make Your Tweets Retweetable
Look at comedians on Twitter. They get retweeted constantly. Why? Their content is funny. For their followers, their content is retweetable. The tweets for your business don’t need to be funny, but they need to be worthwhile. That is, they need to be inherently tweetable; you want your followers to read your tweets and immediately want to the share the information contained therein. You only have 140 characters, so you need to make each tweet count. Look at what the peers in your industry do, and take note.