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Four Prong, Online Marketing Approach for Local Businesses

You know you should expand your business’ online presence, but where should you start? First off, you’re on the right track by researching online marketing. After all, it’s highly difficult for a company to grow without the boost of a solid Internet marketing strategy. Before making an expensive decision, it’s smart to know what your options are and how to customize a plan that suits your business goals—as well as your budget.

National Brands Ramp Up Local Marketing

A new study from Balihoo confirms that even the largest national brands see value in local marketing. In 2013, 47.3 percent of all brands with a national presence are set to spend more on local advertising strategies. Of those who aren’t upping the local budget, most will still match what they spent in 2012; a scant 8.6 percent will be spending less on local advertising in 2013. Thus, it appears that companies large and small are netting results from reaching out at the neighborhood level.

How to Get Citations for Local SEO

As more people are starting to find out, local SEO is taking over the world of search engines: over 20 percent of all Google searches are for a local business. More important, that number doubles when users are searching with mobile devices. This trend is showing itself in SERPs. Gone are the days of merely receiving 10 organic listings. Now, SERPs are infiltrated by images, videos and other media. But most important, local listings are now more than ever making their way into SERPs.

5 Ways to Improve Conversions for B2B

Many B2B marketers have been learning this truth the hard way: the traditional methods of marketing to consumers are just not optimally effective in the business world. Because of this, there must be alternatives. The following five tips are tested, easy to implement, and, most important, they work. These are landing page tactics that will no doubt aid you in creating more leads and improving your site’s overall quality.