You know you should expand your business’ online presence, but where should you start? First off, you’re on the right track by researching online marketing. After all, it’s highly difficult for a company to grow without the boost of a solid Internet marketing strategy. Before making an expensive decision, it’s smart to know what your options are and how to customize a plan that suits your business goals—as well as your budget.
A new study from Balihoo confirms that even the largest national brands see value in local marketing. In 2013, 47.3 percent of all brands with a national presence are set to spend more on local advertising strategies. Of those who aren’t upping the local budget, most will still match what they spent in 2012; a scant 8.6 percent will be spending less on local advertising in 2013. Thus, it appears that companies large and small are netting results from reaching out at the neighborhood level.
For Immediate Release:
Geoklix™ Partners with Wildfire™ to Enhance Social Media Marketing Services
Geoklix Now Provides Local Search Citation Creation and Management
Los Angeles advertising company offering new online marketing strategy for local businesses
Los Angeles, California, July 5, 2012 – The top online marketing agency in Los Angeles, Geoklix, announced a new service to help clients reach more local customers. Based on the principle that diversifying is superior to relying on just one online marketing channel, the company is now offering customized listings on dozens of local search directories such as Yelp, MapQuest, SuperPages and many others. They also manage these profiles on a monthly basis. This new service enhances Geolklix’s already-proven SEO strategies to maximize brand visibility for clients.
With the unveiling of Google+ Local comes a new push towards regional customization for Internet searches. We no longer need to leave the comfort of our Google+ home page to read reviews, get recommendations and learn business info for stores, restaurants and services in our hometowns.
As a small business owner today, you have more tools available to you than ever before. The key to success is utilizing the latest innovations in technology along with more old-fashioned business strategies for a full-throttle thrust to the top.
This April, Google initiated 52+ changes in their search feature, including the “Penguin” algorithm update to help propel quality sites to the top of the rankings while penalizing lower-quality content. All changes are meant to improve user experience and bring up more relevant results to search queries.
Search engine optimization (SEO) can benefit everyone, from website owners to viewers to the search engines themselves. Even Google has acknowledged that SEO has a positive effect on the online experience. Done right, optimization helps search engine “crawlers” find relevant pages, allowing Internet users to access the information they seek.