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National Brands Ramp Up Local Marketing

A new study from Balihoo confirms that even the largest national brands see value in local marketing. In 2013, 47.3 percent of all brands with a national presence are set to spend more on local advertising strategies. Of those who aren’t upping the local budget, most will still match what they spent in 2012; a scant 8.6 percent will be spending less on local advertising in 2013. Thus, it appears that companies large and small are netting results from reaching out at the neighborhood level.