Twitter (along with Facebook) is the most powerful social networking site out there. Because of this, it is imperative to use the service to your advantage if you run a business. As well, Google is typically the go-to search engine for the majority of Internet users. While it is not vital to know exactly how Google determines search results, it is a good thing to have more than a rough idea, as Google does have certain means to rank its results. Google takes social networking cues into account when it determines its results. Thus, social networking sites can be used to increase your presence in Google’s results. This article will outline several steps to use Twitter to increase your Google rankings.