As more people are starting to find out, local SEO is taking over the world of search engines: over 20 percent of all Google searches are for a local business. More important, that number doubles when users are searching with mobile devices. This trend is showing itself in SERPs. Gone are the days of merely receiving 10 organic listings. Now, SERPs are infiltrated by images, videos and other media. But most important, local listings are now more than ever making their way into SERPs.